Label: Aims and Scope

AIMS AND SCOPE

This journal aims to address conceptual papers, book & article reviews, theoretical and empirical research papers that of benefit to scholars, educators, students, practitioners, policy-makers and reseachers worldwide. 

The scope of the journal is broad and it includes but not limited to the following topics:ยท         

  1. Business and Management
  • Strategic management and organizational leadership
  • Human resource management, talent development, and workplace culture
  • Marketing strategies, consumer behavior, and digital marketing
  • Entrepreneurship, startups, and small business management
  • Financial management, accounting, and corporate governance
  • Supply chain, logistics, and operations management
  • International business and cross-cultural management
  • Business ethics, sustainability, and corporate social responsibility

    2. Technology and Innovation

  • Digital transformation and Industry 4.0
  • Information systems and knowledge management
  • Artificial intelligence, big data analytics, and machine learning applications in business
  • E-commerce, fintech, and blockchain innovations
  • Technology adoption, diffusion, and user acceptance
  • Innovation management and product development
  • Cybersecurity and data protection in business environments

    3. Integration of Business and Technology

  • Business model innovation through emerging technologies
  • Impact of technology on organizational change and workforce management
  • Technology-enabled entrepreneurship and innovation ecosystems
  • Smart cities, sustainable development, and green technologies
  • Digital economy and platform-based business models

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