Internal marketing and staff satisfaction in Ras AL-Khaimah police
List of Authors
  • Layali A. Mohammed

Keyword
  • Internal Marketing, Staff Satisfaction, Ras Al- Khaimah Police, UAE

Abstract
  • This documentary research investigation examined the contribution of internal marketing on staff satisfaction in Ras AL-Khaimah Police in United Arab Emirates (UAE). The research study employed an explanatory and descriptive research strategy with qualitative model. A sample of 373 documents were selected and read from 9604 list of documentation purposively. Data was collected using documentary assessments and scrutinized using thematic analysis which was used for condensing qualitative facts. The study discoveries established that there was a robust contribution of the internal marketing to staff satisfaction in Ras Al-Khaimah police in the UAE. The study resolved that the internal marketing is a major basis of a company’s growth and development in any part of the universe. It was recommended that Companies should seek out novel tactics as the market becomes more and more unsparing. This is because human capital is the primary intangible asset a business possesses, it makes sense for them to invest in it. Police personnel should work together as a team of internal suppliers and customers to add value at every stage of the value chain, resulting in happy and devoted customers who may ultimately increase the police organization's profitability. This may also ascertain that there is development in the police fraternity in general in the UAE.

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