The relationship between awareness and environmental factor towards research commercialization
List of Authors
  • Nur Azmina Salimi Uzair , Samsudin Wahab

Keyword
  • research awareness, environmental, commercialization, public universities

Abstract
  • Commercialization is the period that moves into functional products and production systems over judgments, experimentation, or models that carry the ideal utility, while preparing the item to be quickly produced requiring little to no effort and rapidly dispatched or revised with great planning. Commercialization often entails early description of efficient assembly and graceful chain techniques, concocting methodologies of execution, and upgrading those systems. However, the research commercialization rate among researchers in Malaysia is still at the unsatisfactory level. This study was to investigate the relationship between awareness and environmental factor towards research commercialization A total of 100 university lecturers from public university (IPTA) in Penang who have experienced article publication and commercialization for their research are involved. There was a significant relationship found between awareness and commercialization, the results indicate that as the working environment of lecturers improves, the likelihood of research commercialization will increase. Recommendation and suggestion al given at the end of paper.

Reference
  • 1. Abbas Mir, M. B. (2018). Effective Components of Knowledge Commercialization Based on Knowledge Management. Revista Publicando.
    2. Czarnitzki, K. H. (2008). Commercializing Academic Research: The Quality of Faculty Patenting. Dirk Centre of European Academic Research.
    3. Dr. Farhad Nejad Haji Irani, K. H. (2018). Identifying and Prioritizing Barriers to Commercializing Researches and Innovations in East Azerbaijan University with AHP Techniques and Providing Appropriate Strategies. European Journal of Sustainable Development.
    4. Frow, P. (2007). The Meaning of Commitment in Professional Service Relationships: A Study of the Meaning of Commitment Used By Lawyers and Their Clients (Vol. 23). Journal of Marketing Management.
    5. Hartono Hart, R. A. (2019). Lecturers'Language Problem in Writing English Papers for International Publications. Journal of Education and Learning.
    6. Hock Heng, L. &. (2012). Knowledge Determinant in University Commercialization : A Case Study of Malaysia Public University. Procedia - Social and Behavioral Sciences.
    7. Ina Suryani, A. Y. (2013). Research Publication Output by Academicians in Public and Private Universities in Malaysia (Vol. 2). International Journal of Higher Education.
    8. Ismail, R. M. (2011). Issues of Commercialization Activities of Biotechnologt - Related Researchers in Malaysian Research Universities. International Journal of Management and Social Science.
    9. Jonas Gabrielsson, D. P. (2009). University Professors And Research Commercialization: An Empirical Test Of The “Knowledge Corridor” Thesis. Lund University.
    10. OB Kenzhaliyey, Z. I. (2020). Commercialization of Research and Development Results as the Economy Growth Factor of the Republic of Kazakhstan . International Journal of Advanced Science and Technology.
    11. Saiful Arsyad, B. K. (2019). Factors Hindering Indonesian Lecturers from Publishing Articles in Reputable International Journals. Journal on English as a Foreign Language.