Chahar culture, an essential component of Inner Mongolia’s steppe heritage, is undergoing significant transformation due to modernization and globalization. This study investigates the drivers of cultural change impacting the Chahar Mongols and identifies challenges related to cultural loss, diminished identity and media misrepresentation. By employing qualitative methods, including focus group discussions and textual analysis, the research uncovers strategies to preserve and revitalise Chahar culture. Key findings highlight the importance of reconstructing traditional values, fostering cultural identity and leveraging innovation to sustain cultural sustainability and offer practical solutions for safeguarding minority cultures in an evolving global context.