The main car-buying characteristics of a young generation
List of Authors
  • Chen Jiandou , Rahinah Ibrahim

Keyword
  • the youngers self-worth, the youngers personalities, the youngers preferences

Abstract
  • There is a need to easily see young generation’s characteristics when buying a car in order to increase sales of national cars. This document aims to conduct a systematic literature review synthesis method to evaluate the young generation’s main car-buying characteristics that focus on the youngers self-worth, the youngers personalities and the youngers preferences. Results of the study would include the main car-buying features of the young generation.

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