Enriching blended learning and teaching through the use of digital marketing and information technology
List of Authors
  • Pritam Kumar

Keyword
  • Digital Marketing, Blended Learning, Internet, Online Learning

Abstract
  • In fact, over the last decade, online learning has become an inextricably important component of K-12 education. Rapidly evolving technologies, from pay-per-click (PPC) to analysis to social media, have put incredible capacities in the hands of offices and marketing groups while also making it more difficult to stay aware of the critical skills. During a similar time period, physical schoolteachers increased their use of Internet-based content and assets in their classrooms. In contrast, the terms e-learning, web-based learning, online education, and, to a lesser extent, inclusive education is used. Virtual education is frequently regarded as a method of delivering e-learning. Although the definition of blended learning has become clearer, there is still some variation between sectors and approaches. This article attempts to address the significance of Digital Marketing and information technology tools and techniques in enriching Blended learning in depth.

Reference
  • 1. Vaughan, N. D. (2007). Perspectives on blended learning in higher education. International Journal on E-Learning, 6(1), 81-94. Retrieved from EdIT Lib Digital Library. (6310)

    2. Johnson, J. (2012). Reflections on teaching a large enrollment course using a hybrid format. Teaching with Technology Today, 8(6). Retrieved from http://www.uwsa.edu/ttt/articles/jjohnson.htm

    3. Prantosh, K. P., Dipak, C., Kumar, A. (2012). E Learning: New Age Knowledge Model Delivery through Advance Information Technology and Cloud Computing: An Overview, BRICS International Journal of Educational Research, Vol. 3 No. 1, ISSN-2231-5829, Page-22-25, MM University, Ambala, Haryana, India.

    4. Friesen, Norm (2012). Report: Defining Blended Learning International Journal of Marketing Studies, 3(1), 2011, 128-139.

    5. Riffel, S., & Sibly, D. (2005). Using web-based instruction to improve large undergraduate biology course: An evaluation of a hybrid course format. Computers & Education, 44(3), 217-235.

    6. McNamara, J., M., Swalm, R., L., Stearne, D., J., & Covassin, T., M. (2008). Online weight training. Journal of Strength and Conditioning Research, 22(4), 1164-1168.

    7. Williams, J. (2016). College and the new class divide. Inside Higher Ed July 11, 2016.

    8. Tynan, B., Ryan, Y., & Lamont-Mills, A. (2015). Examining workload models in online and blended teaching. British Journal of Educational Technology, 46(1), 5–15.

    9. Shea, P., & Bidjerano, T. (2016). A National Study of differences between distance and non-distance community college students in time to first associate degree attainment, transfer, and dropout. Online Learning, 20(3), 14–15.

    10. Spanjaard, D., Hall, T., & Stegemann, N. (2018). Experiential learning: Helping students to become career ready. Australasian Marketing Journal, 26(2), 163–171. Doi: 10.1016/j.ausmj.2018.04.003

    11. Chaffey D, E-business & e-Commerce Management Strategy, Implementation and Practice Pearson Education, Paris, 2011, 72-79

    12. Waghmare GT, E-Commerce, A Business Review and Future Prospects in Indian Business. Internet, Marketing in India. Indian Streams Research Journal, 2(5), 2012, 1- 4.

    13. Mungal, A. & Cloete, M. (2016). Preparing underprepared students for higher education and beyond the development and implementation of an integrated project. Accounting Education, 25(3), 203-222

    14. Picciano, A., G. (2009). Blending with purpose: The multimodal model. Journal of Asynchronous Learning Networks, 13(1), 7-18.

    15. Namyssova, G., Tussupbekova, G., Helmer, J., Malone, K., Afzal, M., &Jonbekova. D. (2019). Challenges and benefits of blended learning in higher education. International Journal of Technology in Education (IJTE), 2(1), 22-31.

    16. Deng, L., & Tavers, N., J. (2013). From Moodle to Facebook: Exploring students‟ motivation and experiences in online communities. Computers & Education, 68, 167-176.

    17. Smith, K., & Hill, J. (2019). Defining the nature of blended learning through its depiction in current research. Higher Education Research & Development, 38(2), 383-397

    18. Martínez-Caro, E. & Campuzano-Bolarín, F., (2011). Factors affecting students‟ satisfaction in engineering disciplines: traditional vs. blended approaches. European Journal of Engineering Education, 36(5), 473- 483.

    19. Means, B., Toyama, Y., Murphy, R., Bakia, M. & Jones, K. (2010). Evaluation of evidence-based practices in online learning: A meta-analysis and review of online learning studies. DC: Washington: U.S. Department of Education Available online from: http://www2ed.gov/rschstat/eval/tech/evidence-basedpractices/finalreport.pdf

    20. Purnima Valiathan (2002), Blended Learning Models, ASTD, old.astd.org/LC/2002/0802_valiathan.htm.

    21. Harvey Singh (2003), Building Effective Blended Learning Programs, Issue of Educational Technology, Volume 43, Number 6, Pages 51-54.

    22. Martin Oliver (2005), Can ‘Blended Learning’ Be Redeemed? E–Learning, Volume 2.

    23. Mackay, S., & Stockport, G. (2006). Blended Learning, Classroom and E-Learning. The Business Review, Cambridge, 5(1), 82-88. http://www.jaabc.com/brc.html.

    24. D. Randy Garrison, Heather Kanuka (2004), Blended learning: Uncovering its transformative potential in higher education, Internet and Higher Education 7, 95 – 105.

    25. Manjot Kaur (2013), Blended learning - its challenges and future, 3rd World Conference on Learning, Teaching and Educational Leadership (WCLTA-2012).

    26. Osguthorpe, R.T. & Graham, C.R. (2003). Blended Learning Environments: Definitions and Directions. Quarterly Review of Distance Education, 4(3), 227. Retrieved June 10, 2021 from https://www.learntechlib.org/p/97576/.

    27. Dustin Bessette (2014), Methods in Digital Marketing Through Social Media Technology to Advertise Higher Education Blended Learning Programs, Conference: 8th International Technology, Education and Development Conference. INTED 2014.

    28. Andriani Kusumawati (2019), Impact of Digital Marketing on Student Decision-Making Process of Higher Education Institution: A Case of Indonesia, Journal of e-Learning & Higher Education DOI:10.5171/2019.267057.

    29. Winslet Ting Yan Chan, Chi Hong Leung (2016), The Use of social media for Blended Learning in Tertiary Education, Universal Journal of Educational Research 4(4): 771-778, 2016, DOI: 10.13189/ujer.2016.040414.

    30. Tang C M and Chaw L Y, “Digital Literacy: A Prerequisite for Effective Learning in a Blended Learning Environment?” The Electronic Journal of e‐Learning Volume 14 Issue 1 2016, (pp54‐65) available online at www.ejel.org