The success of MSMEs in marketing a product is largely determined by how the branding used by the business is used. Branding strategy is a strategy to build a rational, emotional and cultural statement of a brand attached to the product. Based on the analysis of conditions, several problems faced by partner MSME actors were identified, namely: (1) there is still a low understanding of branding strategies as part of product marketing strategies; (2) there is a need to improve the ability and knowledge of business actors in terms of marketing by creating using social media for business products; (3) lack of socialization and training related to product branding and the use of social media in communication and marketing to the public related to MSME business activities carried out. The purpose of this service activity is (1) to provide knowledge to MSME actors about the importance of developing business strategies, especially those related to product branding so that MSME actors have insight and are aware that running a business in a dynamic business environment must always innovate and follow technological developments; (2) to provide training in the form of direct practice on how to prepare product branding through the use of social media by training MSME actors in creating attractive content so as to support the expansion and market reach of the products produced.