The purpose of this study is to evaluate the influence of Baidu's AI Chatbot Ernie on university students' perceptions and behaviors in China. Drawing on the Technology Acceptance Model (TAM), the research investigates how perceived usefulness and ease of use of the chatbot impact students' attitudes towards AI, usage behavior, satisfaction levels, and intentions to continue using the technology. Surveys were administered to 93 university students, incorporating diverse demographic variables and utilizing statistical analyses, including t-tests, ANOVA, and correlation matrices. The findings reveal that perceived usefulness significantly affects usage behavior and intentions to continue using the chatbot, while perceived ease of use notably influences satisfaction and continuance intentions. However, no significant relationships were found between perceived usefulness or ease of use and attitudes towards AI. These results underscore the nuanced roles of perceived utility and usability in shaping students' acceptance and ongoing engagement with AI-driven educational tools.