The Role of Artificial Intelligence (AI) in Enhancing Business Efficiency in the Banking Sector
List of Authors
  • Muhammad Aiman Abdul Matin, Muhammad Ammar Hafiz Mohd Asri, Wan Muhammad Yusuff Putra Wan Mohd Lotpi

Keyword
  • Artificial Intelligence, Banking, Information Systems, Business Efficiency, Digital Transformation

Abstract
  • The Artificial Intelligence (AI) is an important asset to almost every industry it is used in, and the global banking industry is no exception. Reshaping the efficiency of operations, decision-making, and the customer experience, the global banking industry is no exception. Instead, they are under greater scrutiny and pressure to use the technology due to the rising risks of data overload, cyber security, and digitalization within banking. This study recognizes the dilemma banks face in the adoption of Artificial Intelligence as an information systems asset against the risks of information systems of data privacy, ethics, and labor preparedness. This research seeks to assess how Artificial Intelligence strategically enhances efficiency in banking operations and the resulting benefits and challenges. Given the research problem, purpose, and the needed information, a qualitative and conceptual framework using Malaysian banks and secondary information from academic literature, industry reports, and case studies were employed. AI adds a lot of value and increases operational efficiency to banking. Findings of the study demonstrate the value of AI in improving service automation, predictive analytics, fraud detection, and the personalization of services offered. However, there is criminal use of AI, the AI systems are often not user friendly, and the banking systems are not equipped. This study demonstrates the need for an operational banking system to have AI as a strategic asset for there to have to be ethical and value driven governance.

Reference
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