How To Improve Social Media Apps For Online Purchase Behavior By Chinese Young Consumers Generation Y In Order To Influence The Purchase Of Fresh Food Products From SMEs?
This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business.