Digital marketing strategy for WRAP IT bees wrap to increase brand awareness
List of Authors
  • Diva Dewayuningtyas

Keyword
  • Digital Marketing Strategy, Eco-friendly Products, Reusable Food Wrapper

Abstract
  • More than 73% of Indonesian citizens are ready to change their habits and use eco-friendly products. One of the eco-friendly products that can be used for Indonesian citizens is a reusable food wrapper. But based on survey, only 5% of them are aware of it. The digital marketing can be a solution and an important part for the reusable food wrapper company to help increase their brand awareness. With a minimum budget, digital marketing can help company reach its customers and gain awareness. This research uses deductive approach, where the researcher uses one framework theory from Kingsnorth, then explained in the form of its application or examples in certain situations. The purpose of this research is to help the company in Indonesia to increase their brand awareness using digital marketing strategies.

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