Artificial Intelligent is now getting more popular so is its influence. Businesses and companies use this advantage to further develop their operations and system. Airline industries uses chatbots because it offers instantaneous benefits to both user and the industry by reducing labour cost, potential to increase digitalization and improved customer satisfaction by providing 24-hour immediate response. The objective of this paper is to explore effort expectancy, social influence, reliability, and interactivity towards motivation to use chatbots in Malaysian airline companies. The researcher analysed the survey data from 331 respondents. Social influence and reliability were found to be significant positive predictors towards motivation. Whereas, effort expectancy and interactivity were found to have no significant effect on motivation. This paper promotes awareness on factors that facilitate and hinder the motivation to use chatbot in Malaysian airline companies where technology is vastly used. The findings of this research will benefit the airline industry in gaining passengers’ motivation to use chatbots and successfully dive into this impressive technology fully.