The first chapter of the respective study significantly highlights the overall research background and research objective in an effective way. The chapter also portrayed the research significance and problem statement in an effective way. The second also introduced the different aspects of the research and theoretical diagrams based on the research objectives. The third chapter focuses on the betterment of the research methodology and the fifth chapter focuses on the overall discussion regarding the recommendation for the EWOM for the Chinese women. With that, the research topic can be evaluated for future purposes as well.