External and Internal Servicescape Quality Effects on Satisfaction and Reuse in Community Sports Facilities
List of Authors
Jim, Sze Chung, Kavigtha Mohan Kumar, Suzari Abdul Rahim
Keyword
Community sports facilities, Servicescape, Satisfaction and reuse, Operations Management
Abstract
This study reconceptualizes tangible service quality in community sports facilities as a multilevel servicescape that integrates the external neighborhood approach environment and the internal facility experience, and examines their direct effects on user satisfaction and willingness to reuse. Drawing on validated neighborhood walkability dimensions for the external domain and established facility tangibles for the internal domain, we surveyed adult users of community sports facilities in Hong Kong and estimated a reflective–formative higher‑order PLS-SEM model using a two‑stage approach. The measurement model demonstrated satisfactory reliability and discriminant validity, while the formative higher‑order constructs showed significant and distinct contributions of their first‑order facets with acceptable collinearity. Structural analyses indicated that both external and internal servicescape quality positively influence satisfaction and reuse willingness; the internal domain showed a comparatively stronger association with satisfaction, whereas the external domain meaningfully shaped both outcomes. Practically, coordinated upgrades to last‑mile walkability, safety, lighting, and streetscape aesthetics, alongside interior maintenance, ancillary cleanliness, intuitive layouts, and ambient comfort, can enhance satisfaction and strengthen willingness to reuse facilities. Conceptually, the study advances servicescape theory by unifying neighborhood approach conditions and interior experience into a prediction‑oriented architecture that supports operations and policy decisions in community sport.