How to improve social media apps for online purchase behavior by Chinese young consumers Generation Y in order to influence the purchase of fresh food products from SMEs?
List of Authors
  • Le Li , Noor Azlin Ismail

Keyword
  • Fresh food, Repurchase intention, Generation Y,Small and Medium-sized Enterprises (SMEs’)

Abstract
  • This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business.

Reference
  • 1. Afenya, M. S., Selase, A. E., Ayishetu, A. R., Comfort, A. D., Stanley, A., & Ebenezer, G. (2019). Impact of Technology Adoption and Its Utilization on SMEs in Ghana. International Journal of Small and Medium Enterprises.

    2. Anderson, S.R., Bieroth, C.W., Tucker, G.K., & Schroeder, T.C. (2011). Chinese beef consumption trends: implications for future trading partners.

    3. Aymen, R. A., Alhamzah, A., & Bilal, E. (2019). A Multi-Level Study of Influence Knowledge Management Small and Medium Enterprises. Polish Journal of Management Studies.

    4. Blackburn, J., & Scudder, G. (2009, March). Supply Chain Strategies for Perishable Products: The Case of Fresh Produce. Production and Operations Management, 18(2), 129–137. https://doi.org/10.1111/j.1937-5956.2009.01016.x

    5. Bakewell, C., & Mitchell, V. W. (2003). Generation Y female consumer decision‐making styles. International journal of retail & distribution management.

    6. Brennen, J. S., & Kreiss, D. (2016). “Digitalization”, The International Encyclopedia of Communication Theory and Philosophy, 23 October.

    7. Briozzo, A. E., & Albanese, D. E. (2020). Voluntary Audit, Investment, and Financing Decisions in Latin American Small and Medium Enterprises. Journal of International Accounting, Auditing and Taxation.

    8. Chłodnicka, H., & Zimon, G. (2020). Bankruptcy Risk Assessment Measures of Polish SMEs.

    9. Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic. (2021, March). Journal of Marketing and Consumer Research. https://doi.org/10.7176/jmcr/77-04.