Sustainable and ethical consumption trends globally have greatly fueled the demand for organic products. Consumers are increasingly seeking products that are not only health-safe but also eco-friendly and cruelty-free. This study aims to investigate how factors such as attitude, subjective norms, perceived behavioral control, and customer satisfaction influence young adults repurchase intentions for organic personal care products. The framework for this study was validated through the application of the Extended Theory of Planned Behavior. Data from 256 young adults who intended to repurchase organic personal care products was gathered through a survey questionnaire. By focusing on this demographic, the study aimed to gather insights from individuals familiar with the process of repeated purchase, thus ensuring the reliability and relevance of the collected data. The result reveals that attitude, subjective norms, perceived behavioral control, and customer satisfaction greatly influence the repurchase intention. These insights provide valuable information for marketers to adopt appropriate marketing strategies that align with market needs, promoting stronger relationships with young adults to foster long-term loyalty.