Diponggo is a village located on the north coast of Bawean Island. Its strategic position encourages Diponggo Village to become a tourist buffer zone on Bawean Island by utilizing its tourism potential through a branding program. The Diponggo Village area and people who care about tourism in this area are the focus of this activity. The approaches used are observation and interviews, transect walks, tourism potential mapping, preparation of the branding program, consultation, and training. Branding attributes are generated by this activity, namely place branding, daily activity, branding facilities, culinary and food souvenirs, branding of organizations.  It can be achieved via online social media in order for the media to disseminate knowledge about Diponggo branding. Thus, all branding for promotion and presence will essentially provide an overview of Diponggo's uniqueness on Bawean Island according to actual conditions, create a unique charm and impression on the public towards the region.