Perceived Career Benefits and Career Intention Among Tourism and Hospitality Students in East Malaysia: Mediating Role of Career Aspirations
List of Authors
Arif Kamisan Pusiran, Mazalan Mifli, Nina Shenna Kosumin
Keyword
Social Cognitive Career Theory; Career Aspiration; Career Intention; Perceived Career Benefits
Abstract
Career development remains a fundamental concern in tourism and hospitality education, particularly as the industry continues to face challenges related to workforce sustainability and graduate retention. In East Malaysia, where tourism functions as a key economic sector, understanding the psychological mechanisms that influence students’ career intentions is essential for improving educational strategies and career readiness. Grounded in Social Cognitive Career Theory (SCCT), this study examines the influence of perceived career benefits on students’ career intentions and explores the mediating role of career aspiration. Survey data were collected from 137 final-semester diploma students enrolled in tourism and hospitality programs at public institutions in Sabah and Sarawak. Preliminary analyses were conducted using SPSS version 22, while hypothesis testing and mediation analysis were performed using SmartPLS 4.0. The findings indicate that perceived career benefits have a significant and positive effect on career intention. Moreover, career aspiration was found to significantly mediate this relationship, suggesting that students’ motivational goals help translate perceived career advantages into actionable career plans. This study contributes to the SCCT by validating its applicability within a tourism and hospitality education context in a non-Western, collectivist cultural setting. Practically, the findings highlight the need for educators and policymakers to reinforce aspirational thinking and clearly communicate the tangible benefits of careers in the industry. These insights have implications for curriculum design, career counseling, and strategic workforce development in tourism-dependent regions.