Consumer Acceptance of Third-party Logistics: Lessons Learned from Lalamove
List of Authors
  • Chee-Ngee Lim, Wee-Chin Choong, Yen-Nee Goh

Keyword
  • UTAUT Model, Third-Party Logistics, Trust, Perceived Risk, Gender

Abstract
  • This article aims to investigate determinants that influence consumers’ acceptance of delivering goods using a third-party logistics service in a developing country, focusing on Lalamove as the logistics service provider. A sample of 223 respondents above 18 years old who have never previously used Lalamove as a goods delivery service is collected. Data were analysed using PLS-SEM. It was discovered that trust affects behavioral intention significantly in using Lalamove service. In addition, gender (i.e male) moderates the effect on the performance expectancy and facilitating condition, whereas females have higher perceived effort expectancy on the behavioural intention. The results practically provide insights to logistics service providers on developing service technology and marketing strategies.

Reference
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