This study investigates private university students’ perceptions of the genocide in Gaza using a qualitative approach through thematic analysis of focus group discussions. The research sought to examine how students conceptualize the issue, the emotional and psychological effects it has on them, and the roles they believe they should play in responding to the crisis. The analysis identified four interconnected themes. The first theme, Humanitarian Solidarity, reflects how students interpret the situation as a human rights crisis that goes beyond political, religious, and national boundaries. The second theme, Media Influence and Awareness, highlights the crucial role of social media in shaping students’ understanding of the conflict and providing alternative perspectives to mainstream media narratives. The third theme, Emotional and Psychological Impact, describes the personal emotional burden students experience when exposed to information about the conflict. The final theme, Calls for Action and Responsibility, emphasises students’ sense of moral responsibility to participate in advocacy efforts and provide support. Overall, the findings suggest that although students are emotionally affected by the situation in Gaza, they also perceive themselves as potential agents of change driven by a shared sense of humanity. This study offers valuable insights into how university students in the digital era interpret and respond to contemporary global conflicts, particularly in relation to the interaction between media exposure, emotional engagement, and youth activism.