E-commerce participation among urban low-income group in Malaysia: Assessing the e-commerce infrastructure
List of Authors
  • Azira Abdul Adzis , Nur Shahira Ahmad Khan

Keyword
  • Low-Income Group, E-Commerce, Urban, Infrastructure, Malaysia

Abstract
  • In the digital era, e-commerce has reshaped the landscape of business transactions, offering a contemporary avenue for buying and selling goods and services globally. Malaysia, like many nations, has embraced this digital transformation, with the Malaysian government actively promoting e-commerce initiatives to foster economic growth and innovation. This study explores the availability and adequacy of infrastructure facilities supporting e-commerce activities that may influence the low-income group in urban state in Malaysia to participate in e-commerce. By gathering empirical insights from a survey targeting low-income individuals engaged in e-commerce and those who are not, the study contributes to the discourse on promoting e-commerce and fostering digital empowerment within Malaysia's low-income communities. The study endeavours to enhance economic opportunities and livelihoods of urban communities through informed policy recommendations and interventions.

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