Taking the cultural and creative design of the Wuhu Museum as an example, this article explores the ideas and methods of museum cultural and creative product design under situational experience. By analyzing the impact of situational experience elements on the design of museum cultural and creative products, it reveals the intrinsic connection between situational experience and museum cultural and creative product design. Based on the characteristics of museum cultural and creative products, it utilizes situational experience strategies to explore and integrate the cultural heritage elements of Wuhu City, and proposes design strategies and ideas for the cultural and creative products of the Wuhu Museum under situational experience, thereby enhancing the experiential and cultural value of these products.