The purpose of this study is to determine how corporate social responsibility (CSR) initiatives impact consumer behaviour, organization approaches, and design of products as it relates to Chinese consumers who are in their youth. Through a comprehensive literature review and thematic analysis of the topic, the essential factors under consideration which are the organizational structure, customer-brand transparency, and the actual product designs are revealed. Investigations reveal that the degree of connection between the social responsibility policies of an organization and its culture and values mainly determines individual opinions in organizations and customer purchase behaviour. Companies' sustainability reports in marketing activities build stronger relations with consumers and enhance their sales. Thereby, CSR initiatives help not only in the designing of eco-friendly products and materials but also have substantial effects on young customers’ way of consumption. Social responsibility policies combined with strategic plans for CSR increase buying behaviour and purchase intention significantly among young customers. Theoretical approaches like Rational Action Theory and Maslow's help explore the mechanisms behind the impacts of these on consumers and organizational practices. However, a conclusion calls for CSR programs and strategies as the driving forces to realize the transparency of the organization and to align with the changing expectations of young customers in China.