Factor influencing consumer’s intention to use e-wallets
List of Authors
  • Lim Zhi Xin , Tan Kock Lim

Keyword
  • E-wallet, Statistical Package for Social Sciences, Technology Acceptance Model

Abstract
  • Nowadays, e-wallet is used globally. Using e-wallet actually improves our quality of life and enhance productivity of users. People use e-wallet to pay utility bills, book ticket, financial transaction and so on. E- wallet makes payment more efficient and convenient. In Malaysia, government has come out with several strategies to encourage people to use cashless payment method. For instance, government is spending RM 1.2 billion in promoting e-wallet, by introducing several programs such as e-Tunai, PEJANA and so on. In this research, it is to investigate the factor that influences consumers’ intention to use e-wallet. Social influence, perceived usefulness, perceived ease of use and attitude toward using are studied as the factor influencing consumer intention to use and Technology Acceptance Model (TAM) model. Judgment sampling techniques is applied to collect data from respondents who have used e-wallet before. The 211 sample size will be collected via online and physical questionnaire. Data will be analysed through SPSS software. The result of this study indicates that perceived usefulness, perceived ease of use and attitude toward using have a positive relationship toward consumer intention to use e-wallet except social influence. The outcome of this study should take in to consideration for e-wallet company, merchants, IT field and government in order to influence consumer intention to use e-wallet. Consumer behavior intention to use e-wallet is very important in order to develop Malaysia as a cashless and advanced country and improve people’s life to become more convenient and make payment efficiently. In addition, behavior intention is important to let those parties to improve the current situation in order to influence consumer intention to use e-wallet.

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