This study examined the service quality and customer satisfaction among 315 resort customers in Hinoba-an, Negros Occidental. Data were collected using an adapted questionnaire based on the instruments of Mandigma et al. (2019) and Dider Bhuian (2021). Findings revealed that the overall service quality of the resorts was rated as very good, and customers expressed a high level of satisfaction with the services availed. Furthermore, a significant association was found between service quality and customer satisfaction, highlighting the value of service quality in elevating customer experiences.