The influence of perceived value, perceived usefulness, and knowledge on halal logistics on behavior towards halal logistics by mediating intention towards halal logistics on halal cosmetics in Indonesia
List of Authors
  • Ratih Hendayani , Silvyana Nur Haliza

Keyword
  • Perceived Value, Perceived Usefulness, Knowledge On Halal Logistics, Intention To Use Halal Logistics, Behavior On Halal Logistics, Millennial Generation

Abstract
  • The cosmetics industry in Indonesia is experiencing significant developments, it also affects the growing trend of halal cosmetics, the existence of halal cosmetic trends is also supported by the demographics of the country of Indonesia where the majority of the population is Muslims or converted to Islam. Halal cosmetics are not only seen from the raw materials used, but also involve the logistics process in them to ensure the product is not contaminated, remains safe, and avoids all forms of impurity. This study aims to know if the knowledge of Muslim millennials to halal logistics (knowledge on halal logistics) can influence their attitude or behavior (behavior on halal logistics) in choosing or using halal cosmetic products for every day which is also influenced by several factors, including perceived value, perceived usefulness, and intention to use halal logistics. This study uses the SEM-PLS analysis method with a sampling technique using nonprobability sampling with purposive sampling method, where sampling is by disseminating questionnaires to 377 respondents. The results of this study show that perceived value, perceived usefulness, and knowledge on halal logistics have a significant influence on intention to use halal logistics, besides intention to use halal logistics is also proven to be mediating between perceived value, perceived usefulness, and knowledge on halal logistics with behavior on halal logistics.

Reference
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