Determinants of the choices of pospay application in Indonesia
List of Authors
  • Aliasuddin , Roland Bijaksono

Keyword
  • Pospay application, post office, utility, credibility, cross-tabulation, gender, age, education, income, employment status

Abstract
  • This study analyzes the determinants of the choice of the Pospay application in Indonesia. There are two dependent variables, usability and trust, and five independent variables, namely socio-economic characteristics, gender, age, education, income, and employment status. Cross-tabulation to analyze Pospay's research with a total of 250 respondents. The study results show that in terms of education, age, income, and employment status, women are more likely to choose Pospay because of its utility than men. Meanwhile, men tend to choose Pospay because of their trust compared to women in terms of education, age, income, and employment status.

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