Ketagihan penggunaan media sosial terhadap gaya hidup belia
List of Authors
  • Ahmad Rizal Mohd. Yusof , Andrew, Filyntiana Tenge , Jalaluddin Abdul Malek , Zurinah Tahir

Keyword
  • Social media, addiction, lifestyle, youth, technology

Abstract
  • In the present era of globalization, much vaunted technology has been developed that allows easy access to information via a range of online media, one of the most popular of which is social media. This is a digital channel of communication that allows the sharing of information, instantaneous two-way interaction and rapid messaging. It is a communication platform much welcomed by its many users. Social media applications installed on smartphones are especially attractive to youths in Malaysia to the extent that unabated use has led to addiction with undesired effects on their lifestyles. As such, the objective of this study was to investigate the principal factors leading to Malaysian youths’ addiction to social media and how their lifestyles had been affected. A quantitative approach was adopted in this study with questionnaires distributed to 82 respondents from Universiti Kuala Lumpur-Malaysia France Institute (UniKL-MFI). The respondents were aged 19 to 35, the focus of this study being on youths. The study results showed that the factors responsible for youth addiction to social media were excessive use of the Internet, frequent use of electronic communication gadgets, having a wide social network, reliance on social media for information, usage of social media for entertainment such as online games, and reliance on social media for communication. The most important factor associated with social media addiction was Internet use which attained a score of (M=4.64), identifying the Internet as the underlying link to addiction. The indirect effects of such addiction affected the lifestyles of the youth in terms of their activities, interests, thinking and the time allotted to such activities in their daily lives. Hence, the problem of social media addiction is a matter of urgency that must be addressed by all stakeholders before it causes irreparable harm to the future of youths.

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