This study deals with the complexness of destination branding and how it has an effect on customer acquisition in Jiangxi, China's dynamic tourism sector. The two main themes covered in this thematic study are the impact of destination brands' identities and their communication position, as well as the dynamic nature of destination branding. The findings show a new strategy to enhance the effectiveness of destination brand names, taking into account what has been learned in field studies on image analysis, differentiated marketing, cultural adaptation and ICT impacts. This study will provide recommendations for the implementation of integrated data-driven approaches and cultural adaptation communication, as well as contribute to destination marketing theory and practice. This study has led to a more detailed discussion about destination advertising in the dynamic tourism sector of Jiangxi.