1. Ainiyah, N., Deliar, A., & Virtriana, R. (2016). The Classical Assumption Test To Driving Factors Of Land Cover Change In The Development Region Of Northern Part Of West Java. ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLI-B6, 205-210. doi:10.5194/isprs-archives-xli-b6-205-2016
2. Aggerholm, H. K., Andersen, S. E., & Thomsen, C. (2011). Conceptualising employer branding in sustainable organisations. Corporate Communications: An International Journal, 16(2), 105–123. doi: 10.1108/13563281111141642
3. Ambler, T., & Barrow, S. (1996), “The Employer Brand”, Journal of Brand Management, 4(3): 85–106.
4. Armstrong, M., & Taylor, S. (2017). Armstrong’s handbook of human resource management practice. New York: Kogan Page.
5. Aslam, S. (2015). Employer Branding and Intention to Apply by Usage of Social Media in Banking Sector, Pakistan. International Journal of Scientific & Engineering Research, 6(û), 400–405.
6. Backhaus, K. & Tikoo, S. (2004). “Conceptualizing and Researching Employer Branding,” Career Development International, 9(5), pp.501-517.
7. Berthon, Pierre, Michael Ewing and Li L. Hah (2005), “Captivating Companies: Dimensions of Attractiveness in Employer Branding,” International Journal of Advertising, 24 (2), 151–172.
8. Biswas, Mukesh. (2013). Employer Branding: A Human Resource Strategy.
9. Brandtzæg, P. B., & Heim, J. (2009). Why People Use Social Networking Sites. Online Communities and Social Computing Lecture Notes in Computer Science, 143–152. doi: 10.1007/978-3-642-02774-1_16
10. Bubenik, S. (2019, February 18). Can HR Strategies Create A Competitive Advantage For Your Companies? Forbes. Retrieved from https://www.forbes.com/sites/scholleybubenik/2019/02/18/can-hr-strategies-create- a-competitive-advantage-for-your-companies/#4d28bb5a5856
11. Cappelli, P. (1999). The new deal at work. Boston, MA: Harvard Business School Press.
12. Casalo ́, L. V., Flavia ́n, C., & Iba ́n ̃ez-Sa ́nchez, S. (2017). Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics. Cyberpsychology, Behavior, and Social Networking, 20(6), 369-375.
13. Collins, C.J. and Stevens, C.K. (2002), “The relationship between early recruitment-related activities and the application decisions of new labour market entrants: a brand equity approach to recruitment”, Journal of Applied Psychology, Vol. 87, pp. 1121-33.
14. Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). Boston: McGraw-Hill/Irwin.
15. Darwish, T. K., Singh, S., & Mohamed, A. F. (2013). The role of strategic HR practices in organisational effectiveness: an empirical investigation in the country of Jordan. The International Journal of Human Resource Management, 24(17), 3343– 3362. https://doi.org/10.1080/09585192.2013.775174
16. DESSLER, G. A. R. Y. (2017). Human Resource Management (15th ed.). United State: Pearson Education.
17. De Vaus, D. (2014). Surveys in Social Research (6th ed.). London: Routledge.
18. Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387–396. doi: 10.1016/s0148-2963(03)00106-1
19. French, W. L. (2007). Human Resources Management (2nd ed.). Boston: Houghton Mifflin.
20. Georgieva-Tsaneva, G., Bogdaneva, G., & Sabev, N. (2017). Characteristics of Interactivity and Using the Interactive Technologies in System North . In Research Gate. Retrieved from https://www.researchgate.net/publication/321770078_Characteristics_of_Interactivity_and_Using_the_Interactive_Technologies_in_System_North
21. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
22. Gruzd, A., Wellman, B., & Takhteyev, Y. (2011). Imagining Twitter as an imagined community. American Behavioral Scientist, 55(10), 1294-1318.
23. Gupta, S., & Bashir, L. (2018). Social Networking Usage Questionnaire: Development and Validation in an Indian Higher Education Context. Turkish Online Journal of Distance Education, 19(4), 214-227. doi:10.17718/tojde.471918
24. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Andover, Hampshire: Cengage.
25. Hui-Chun, H., & Yuan-Duen, L. (2017). A Study of Indigenous Measuring Factors for Employer Brand Attractiveness in Taiwan: Comparative Analysis of Academy and Industry Expert. IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM), 5(11), 11-20.
26. Juneja, P. (2015). The Importance of Employer Branding. Retrieved April 21, 2020, from https://www.managementstudyguide.com/employer-branding-importance.htm.
27. Katiyar, V., & Saini, G. K. (2016). Impact of Social Media Activities on Employer Brand Equity and Intention to Apply. NMIMS Management Review, XXVIII, 11–31.
28. Kemenristekdikti. (2019, August 16). Menristekdikti Umumkan Klasterisasi Perguruan Tinggi Indonesia 2019, Fokuskan Hasil dari Perguruan Tinggi. Retrieved June 17, 2020, from https://ristekdikti.go.id/kabar/menristekdikti-umumkan-klasterisasi-perguruan-tinggi-indonesia-2019-fokuskan-hasil-dari-perguruan-tinggi/
29. Lievens, F. and Highhouse, S. (2003), “The relation of instrumental and symbolic attributes to a companies’s attractiveness as an employer”, Personnel Psychology, Vol. 56, pp. 75-101.
30. Lu, H. P., & Hsiao, K. L. (2010). The influence of extro/introversion on the intention to pay for social networking sites. Information & Management, 47(3), 150- 157.
31. Manning, J. (2014.) Social media, definition and classes of. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 1158-1162). Thousand Oaks, CA: Sage.
32. McCullagh, P., and Nelder, J.A., (1989). Generalized Linear Model. London: Chapman and Hall.
33. Mcgrath, L. (2012). "Social Media And Employment: Is There A Limit?",. Interdisciplinary Journal Of Contemporary Research In Business, 4(1), 17-24.
34. Mechant, P., & Looy, J. V. (2014). Interactivity. In The John Hopkins Guide to Digital Media (Vol. 1). Johns Hopkins University Press.
35. Naomi, C. (2019, October 07). 5 Universitas yang Paling Banyak Dicari Perusahaan Unicorn Indonesia. Retrieved July 3, 2020, from https://lifepal.co.id/media/universitas-unicorn/
36. Panji, A. (2015, December 30). 10 Startup Lokal Paling Dicari Pekerja Indonesia. Retrieved July 10, 2020, from https://www.cnnindonesia.com/teknologi/20151230121852-185-101149/10-startup-lokal-paling-dicari-pekerja-indonesia
37. Peters, T. (1999), The Brand You 50: Fifty Ways to Transform Yourself from an Employee into a Brand that Shouts Distinction, Knopf Publishers, New York, NY.
38. Priya, & Veena. (2014). International Research Journal of Management Sociology Humanities. Importance Of Compensation In Human Resource Management, 5(11). https://doi.org/10.32804/irjmsh
39. Purusottama, A., & Ardianto, A. (2019). The Dimension Of Employer Branding: Attracting Talented Employees To Leverage Organizational Competitiveness. Jurnal Aplikasi Manajemen, 17(1), 118-126. doi:10.21776/ub.jam.2019.017.01.13
40. Saini, G. K., Rai, P., & Chaudhary, M. K. (2013). What do best employer surveys reveal about employer branding and intention to apply. Journal of Brand Management, 21, 2, 95–111.
41. Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students (5th ed.). Paris: Pearson Education.
42. Setiabudi, B., & A, A. D. (2019, September). Report Tracer Study ITB 2019 [PDF]. Bandung: Tim Divisi Riset ITB Career Center.
43. Siddiqui, S., & Singh, T. (2016). Social Media its Impact with Positive and Negative Aspects. International Journal of Computer Applications Technology and Research, 5(2), 71–75. doi: 10.7753/ijcatr0502.1006
44. Sivertzen, A.-M., Nilsen, E. R., & Olafsen, A. H. (2013). Employer branding: employer attractiveness and the use of social media. Journal of Product & Brand Management, 22(7), 473–483. doi: 10.1108/jpbm-09-2013-0393.
45. Sokro, E. (2012). Impact of Employer Branding on Employee Attraction and Retention. European Journal of Business and Management, 4(18), 164–173.
46. Srivastava, Rajendra K, Liam Fahey and H. K. Christensen (2001), “The Resource-Based View and Marketing: The Role of Market-Based Assets in gaining Competitive Advantage,” Journal of Management, 27 (6), 777–802.
47. Sullivan, J. (2004). “Eight Elements of a Successful Employment Brand”, ER Daily, 23 February, available online at: http://www.ere.net/2004/02/23/the-8-elements-of-a-successful-employment-brand.
48. Taherdoost, H. (2016). Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research. SSRN Electronic Journal, 5(3), 28-34. doi:10.2139/ssrn.3205040
49. Taylor, D. G., Lewin, J. E., & Strutton, D. (2011). Friends, Fans, and Followers: Do Ads Work on Social Networks? Journal of Advertising Research, 51(1), 258–275. doi: 10.2501/jar-51-1-258-275
50. Vries, L. D., Gensler, S., & Leeflang, P. S. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. doi: 10.1016/j.intmar.2012.01.003
51. Zahro, J., Caraka, R. E., & Herliansyah, R. (2018). Innosain (1st ed., Vol. 1). Yogyakarta, Yogyakarta: Innosain.