Exploring Text Analytics for Social Media Competitive Analysis: Top Brand Internet Service Provider Companies in Indonesia
This study aims to measure the competitive ability of social media among Internet Service Providers in Indonesia. The data is collected using crawling technique on Twitter from the keywords: “indihomeâ€, “firstmediaâ€, “biznetâ€, and “gigbyindosatâ€. The data is collected in 30 days using RStudio version 1.3.1093. The resulting data is in the form of User-Generated Content or user opinions, this data processed using Sentiment Analysis to measure user opinions. We also use Social Network Analysis to identify its network properties, this analysis is using Gephi software. In addition, WordCloud visualization of each user's sentiment is carried out so that it can be seen what the user's conversation topic is in each sentiment, so that we can see the strengths and weaknesses of each Internet Service Provider. The results of this study can be used to measure the competitive ability of social media on Top Brand Internet Service Providers and also can be used for other academic research.