The Role of Enforcement Between Conscientious Personality, Spiritual Intelligence, and Positive Speed Behaviors Among Gen-Y in Malaysia
List of Authors
Nazril Nizuan Abd Rahim, Raemah Abdullah Hashim
Keyword
Conscientious Personality, Spiritual Intelligence, Enforcement, Speed Behavior, MV, IV and DV
Abstract
This study investigates the factors influencing positive speed behavior among Gen-Y drivers in Malaysia, a demographic aged 27 to 42 years that significantly contributes to road accidents. Festive seasons such as Hari Raya and Chinese New Year often experience heightened accident rates due to increased road activity, impatience, and the influence of digital platforms like social media. Data was collected from 350 respondents through a quantitative survey utilizing Likert-scale measurements for conscientious personality, spiritual intelligence, enforcement, and speed behavior. Analysis conducted using Google Forms and SPSS identified enforcement as the most significant predictor of positive speed behavior. The findings highlight the critical role of enforcement strategies in shaping safer driving practices, while conscientious personality and spiritual intelligence also contribute directly to better speed behavior. These results underscore the necessity of integrating behavioral and enforcement approaches to mitigate road accidents within this group.