Curriculum-based ideological and political education is a cornerstone in the reform of higher education in China, emphasizing the role of courses for the transmission of culture and moral values. In the structure of university training for fashion design talent, Chinese and Western Costume History has an important position, giving students an intense understanding of historical costume culture. Incorporating ideological and political education into costume history courses can be an attempt at dealing with this problem. It increases the students' cultural self-confidence, social responsibility, and creative design ability. This study mainly researched how to embed ideological and political education into costume history education in the context of the new era, focusing on project-based, experiential, and blended teaching models. Through historical analysis and practical activities, students are able to understand more about the ethical and cultural aspects in the process of costume design and reinforce their cultural appreciation of traditional costume, as well as their role as socially responsible designers. This will provide theoretical and practical guidance for the integration of ideological and political education in teaching Chinese and Western Costume History, ultimately contributing to the development of moral education in each degree level of higher education in China's art and design majors.