The impact of social media and online booking on organizational behaviour, ethical work climate and employee commitment in a travel agency
List of Authors
  • Roshidi Hassan , Zarena Abdul Karim

Keyword
  • social media, organizational behaviour, tourism industry

Abstract
  • In describing the organizational behaviour, ethical work climate and employee commitment in a travel agency which trend of social media and online has given a tremendous impact to the industry. As we know, 20 years back, in any travel agency, people who tend to travel, will refer to their preferred travel agency for consultation. They will organize their holiday or business plan with the travel consultants on which is the best destination for them to travel. But now days, with the vast information technology, gadgets and social media, a travel agency is seemed to be dying off and this gives a negative impact to the behaviour, ethical work climate and employee commitment towards organization performance and achievement. This is because the trend of people visiting their travel agency is slowing down as travellers tend to book their travel arrangement directly through social media or online booking. Even though there are few travel agencies in Malaysia that have down sized, merged and even closed their business due to high operational cost incurred with poor sales turnover. For example, recently Reliance Travel has totally closed its business due to its inability to sustain its operation. The impact of social media does this gives negative impact towards the organizational behaviour, ethical work climate as well as employee commitment in a travel agency. In a working climate, the substance of building an organizational behaviour could not distinguish from the existing commitment within employees in an organization. The challenges and contribution of organizational behaviour is to be a driving force in the foundation of effectiveness of travel industry.

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