The effect of ad fees and personal selling costs on sales value: Case study at PT.Telekomunikasi Indonesia, Tbk
List of Authors
  • Aneu Kuraesin RS , Silvi Apriliyani Chaidir

Keyword
  • Advertising Cost, Personal Selling Cost, Sales Value

Abstract
  • Promotional activities consisting of advertising and personal selling needs to be done so that people know the capabilities of products offered by the company. The greater the cost incurred by PT. Telekomunikasi Indonesia, Tbk (Telkom), then the achievement of the company's goal in communicating its products to the public will also be greater, resulting in an increasing number of buyers.The increasing number of buyers will ultimately increase the value of the sale. The purpose of this study is to determine the effect of advertising costs and personal costs seling on the value of sales.The method used in this research is quantitative research method using descriptive verifikatif analysis. Population in this research is all data of financial statements of PT. Telekomunikasi Indonesia, Tbk 2007-2016 period. Sampling technique used is Nonprobability Sampling for sample data used is data financial statements of PT. Telekomunikasi Indonesia, Tbk 2007-2016 period. Technique of data collecting is done by library research and report of publication data. Statistical analysis using multiple linear regression analysis to test the hypothesis using t test and F test to test its significance.Based on the results of the data. Multiple linear regression model does not occur deviation on the classical principle test. From the test results partially explain the cost. Simultaneously, the cost of advertisement and personal selling cost also have a significant effect on Sales Value equal to 71,06%, while the rest 28,94% by other factor not examined in this research.

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