1. Ali, F., Kim, W.G., Li, J. and Jeon, H. (2016a). Make it delightful: Customers’ experience, satisfaction and loyalty in Malaysian theme parks, Journal of Destination Marketing & Management, 7, 1-11.
2. Ali, F., Zhou, Y., Hussain, K., Nair, P.K. and Ragavan, N.A. (2016b). Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities, Quality Assurance in Education, 24(1), 70-94.
3. Anderson, E.W., Fornell, C. and Lehmann, D.R. (1994). Customer satisfaction, market share and profitability: Finding from Sweden, Journal of Marketing, 58(3), 53-66.
4. Anderson, J.C. and Gerbing, D.W. (1988). Structural equation modelling in practice: A review and recommended two-step approach, Psychological Bulletin, 103(3), 411-423.
5. Brown, R.M., Mazzarol, T.W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education, Higher Education, 58, 81–95.
6. Chandra, T., Hafni, L., Chandra, S., Purwati, A.A. and Chandra, J. (2019). The influence of service quality, university image on student satisfaction and student loyalty, Benchmarking: An International Journal, 26(5), 1533-1549.
7. Chaudhari, S. and Dey, A.K. (2021). Influence of student-perceived service quality on sustainability practices of university and student satisfaction, Quality Assurance in Education, 29(1), 29-40.
8. Chen, Y.S. (2010). The drivers of green brand equity: green brand image, green satisfaction, and green trust, Journal of Business Ethics, 93(2), 307-319.
9. Cian, L. and Cervai, S. (2014). Under the reputation umbrella an integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational culture, Corporate Communications: An International Journal, 19(2), 182–199.
10. Cronin, J.J. Jr. and Taylor, S.A. (1992). Measuring service quality: A reexamination and extension, Journal of Marketing, 56(3), 55-68.
11. Deming, W.E. and Edwards, D.W. (1982). Quality, Productivity, and Competitive Position. Cambridge, MA: Massachusetts Institute of Technology.
12. Deng, Y.Y. and Yang, Y.C. (2021). Exploring the roles of green attributes transparency influencing green customer citizenship behaviour, British Food Journal, 124(5), 1473-1484.
13. De Oliveira Silva, J.H., de Sousa Mendes, G.H., Ganga, G.M.D., Mergulhão, R.C. and Lizarelli, F.L. (2019). Antecedents and consequents of student satisfaction in higher technical-vocational education: Evidence from Brazil, International Journal for Educational and Vocational Guidance, 20(2), 351-373.
14. Dewi, R.S., Roza, M., Taridi, M. and Fahrurrozi, A.A. (2020). Nexus between quality of education, student satisfaction and student loyalty: The case of department of English teacher education at Universitas Islam Negeri in Indonesia, International Journal for Quality Research, 15(1), 89-106.
15. Elliott K.M. and Shin, D. (2002). Student satisfaction: An alternative approach to assessing this important concept. Journal of Higher Education Policy and Management, 24(2), 197–209.
16. Eurico, S.T., Silva, J.A.M. and Valle, P.O. (2015). A model of graduates’ satisfaction and loyalty in tourism higher education: The role of employability, Journal of Hospitality, Leisure, Sport and Tourism Education, 16, 30-42.
17. Goetsch, D.L. and Davis, S.B. (2021). Quality Management for Organizational Excellence: Introduction to Total Quality (9th ed.). Boston: Pearson.
18. Grönroos, C. (1984). A service quality model and its marketing implications, European Journal of Marketing, 18(4), 36-44.
19. Guan, J., Lau, Y., Yang, H. and Ren, L. (2022). To buy or not to buy: how young consumers approach new smart products in the social media context, Young Consumers, 23(1), 90-111.
20. Hagmann, C., Semeijn, J. and Vallenga, D.B. (2015). Exploring the green image of airlines: Passenger perceptions and airline choice, Journal of Air Transport Management, 43(C), 37-45.
21. Hair, Jr.J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2019). Multivariate Data Analysis (8th ed.). Hampshire, UK: Cengage Learning, EMEA.
22. Hameed, I., Hussain, H. and Khan, K. (2021). The role of green practices toward the green word-of-mouth using stimulus-organism-response model, Journal of Hospitality and Tourism Insights, ahead-of-print.
23. Han, H., Yu, J. and Kim, W. (2018). Airport shopping – an emerging non-aviation business: Triggers of traveler loyalty, Journal of Travel & Tourism Marketing, 35(7), 835-845.
24. Harris, M.M. and Schaubroeck, J. (1990). Confirmatory modelling in in organizational behaviour/human resource management: Issues and applications, Journal of Management, 16(2), 337-360.
25. Juran, J.M. (1974). Quality Control Handbook (3rd ed.). New York: McGraw-Hill.
26. Kaushal, V. and Ali, N. (2020). University reputation, brand attachment and brand personality as antecedents of student loyalty: A study in higher education context, Corporate Reputation Review, 23(4), 254-266.
27. Kaushal, V., Jaiswal, D., Kant, R. and Ali, N. (2021). Determinants of university reputation: Conceptual model and empirical investigation in an emerging higher education market, International Journal of Emerging Markets, ahead-of-print.
28. Lai, I.K.W. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau, Journal of Hospitality and Tourism Management, 38(3), 111-121.
29. Lange, D., Lee, P.M. and Dai, Y. (2011). Organizational reputation: A review, Journal of Management, 37(1), 153-184.
30. Latif, K.F., Bunce, L. and Ahmad, M.S. (2021). How can universities improve student loyalty? The roles of university social responsibility, service quality, and “customer” satisfaction and trust. International Journal of Education Management, 35(4), 815-829.
31. Le, A., Tan, K.L., Yong, S.S., Soonsap, P., Lipa, C.J. and Ting, H. (2021). Perceptions towards green image of trendy coffee cafés and intention to re-patronage: The mediating role of customer citizenship behaviour, Young Consumers, ahead-of-print.
32. Lin, J., Lobo, A. and Leckie, C. (2017). Green brand benefits and their influence on brand loyalty, Marketing Intelligence & Planning, 35(3), 425-440.
33. Lin, L., Huang, Z., Othman, B. and Luo, Y. (2020). Let’s make it better: An updated model interpreting international student satisfaction in China based on PLS-SEM approach. PLoS One, 15(7), e0233546.
34. Manzoor, S.R., Ho, J.S. and Al Mahmud, A. (2020). Revisiting the “university image model” for higher education institutions’ sustainability, Journal of Marketing for Higher Education, 31(2), 1-20.
35. Martínez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective, International Journal of Contemporary Hospitality Management, 27(5), 896-917.
36. Masserini, L., Bini, M. and Pratesi, M. (2019). Do quality of services and institutional image impact students’ satisfaction and loyalty in higher education? Social Indicators Research, 146(1-2), 91-115.
37. Mayer, R., Ryley, T. and Gillingwater, D. (2012). Passenger perceptions of the green image associated with airlines, Journal of Transport Geography, 22(C), 179-186.
38. Mehrabian, A. and Russell, J. (1974). An approach to environmental psychology. Cambridge, MA: The MIT Press.
39. Ministry of Higher Education. (2022). Ministry of Higher Education. Retrieved May 31, 2022, from https://www.mohe.gov.my/en
40. Moravcikova, D., Krizanova, A., Kliestikova, J. and Rypakova, M. (2017). Green marketing as the source of the competitive advantage of the business, Sustainability, 9(12), 2218.
41. Niu, S.Y., Liu, C.L., Chang, C.C. and Ye, K.D. (2016). What are passenger perspectives regarding airlines’ environmental protection? An empirical investigation in Taiwan, Journal of Air Transport Management, 55(C), 84-91.
42. Oliver, R.L. (1999). Whence customer loyalty? Journal of Marketing, 63(4_suppl1), 33-44.
43. Oliver, R.L. and Swan, J.E. (1989). Equity and disconfirmation perceptions as influences on merchant and product satisfaction, Journal of Consumer Research, 16(3), 372-383.
44. Panda, S., Pandey, S.C., Bennett, A. and Tian, X. (2019). University brand image as competitive advantage: A two-country study, International Journal of Educational Management, 33(2), 234-251.
45. Parahoo, S.K., Harvey, H.L. and Tamim, R.M. (2013). Factors influencing student satisfaction in universities in the Gulf region: Does gender of students matter? Journal of Marketing for Higher Education, 23(2), 135-154.
46. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality, Journal of Retailing, 64(1), 12-40.
47. Pezeshki, R.E., Sabokro, M. and Jalilian, N. (2020). Developing customer satisfaction index in Iranian public higher education, International Journal of Educational Management, 34(7), 1093-1104.
48. Qazi, Z., Qazi, W., Raza, S.A. and Yousufi, S.Q. (2021). The antecedents affecting university reputation and student satisfaction: A study in higher education context, Corporate Reputation Review, 1-19.
49. Ram, J. and Wu, M.L. (2016). A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis, Asia Pacific Journal of Marketing and Logistics, 28(4), 616-633.
50. Ringle, C.M., Wende, S. and Becker, J.-M. (2015). SmartPLS 3. Boenningstedt: SmartPLS. Retrieved from http://www.smartpls.com.
51. Singh, S. and Jasial, S.S. (2020). Moderation effect of perceived trust on service quality – student satisfaction relationship: Evidence from Indian higher management education institutions, Journal of Marketing for Higher Education, 31(2), 280-304.
52. Teeroovengadum, V., Kamalanabhan, T.J. and Seebaluck, A.K. (2016). Measuring service quality in higher education, Quality Assurance in Education, 24(2), 244-258.
53. Teeroovengadum, V., Nunkoo, R., Gronroos, C., Kamalanabhan, T.J. and Seebaluck, A.K. (2019). Higher education service quality, student satisfaction and loyalty: Validating the HESQUAL scale and testing an improved structural model, Quality Assurance in Education, 27(4), 427-445.
54. The Official Portal of Sarawak Government: Education. (2022). Retrieved June 28, 2022, from https://sarawak.gov.my/web/home/article_view/197/215/?id=197
55. Tiyarattanachai, R. and Hollmann, N.M. (2016). Green campus initiative and its impacts on quality of life of stakeholders in green and non-green campus universities, SpringerPlus, 5(1), 1-17.
56. Tran, M.A., Nguyen, B., Melewar, T.C. and Bodoh, J. (2015). Exploring the corporate image formation process, Young Consumers, 18(1), 86-114.
57. Turcksin, L., Macharis, C., Lebeau, K., Boureima, F., Van Mierlo, J., Bram, S. and Pelkmans, L. (2011). A multi-actor multi-criteria framework to assess the stakeholder support for different biofuel options: The case of Belgium, Energy Policy, 39(1), 200–214.
58. UI Green Metrics: About: Methodology. (2022). Retrieved June 9, 2022, from https://greenmetric.ui.ac.id/about/methodology
59. UI Green Metrics: Origins of the Ranking. (2022). Retrieved June 9, 2022, from https://greenmetric.ui.ac.id/about/welcome
60. UI Green Metrics: Rankings: Overall Rankings. (2022). Retrieved June 9, 2022, from https://greenmetric.ui.ac.id/rankings/overall-rankings-2021
61. Villena-Manzanares, F. and Souto-Perez, J.E. (2016). Sustainability, innovative orientation and export performance of manufacturing SMEs: An empirical analysis of the mediating role of corporate image. Journal of Industrial Engineering and Management, 9(1), 35–58.
62. Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory, Corporate Reputation Review, 12(4), 357-387.
63. Wang, J., Wang, S., Xue, H., Wang, Y. and Li, J. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: the moderating effect of Millennials, Journal of Cleaner Production, 181(6), 426-436.
64. Wong, L.J., Sia, J.K.M. and Ling, T.H.Y. (2020). Airline passengers’ perceived sacrifice and green practices adoption behaviours, Asian Journal of Business Research, 10(3), 85-110.
65. Wu, H., Ai, C. and Cheng, C. (2016). Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention, International Journal of Contemporary Hospitality Management, 28(9), 2080-2107.
66. Xie, X., Huo, J. and Zou, H. (2019). Green process innovation, green product innovation, and corporate financial performance: A content analysis method, Journal of Business Research, 101(4), 697-706.
67. Yadav, R., Dokania, A.K. and Pathak, G.S. (2016). The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation, International Journal of Contemporary Hospitality Management, 28(10), 2178-2196.
68. Yang, S., Chang, S., Liang, T., Sitomorang, R.O.P. and Hussain, M. (2021). Consumer confusion and green consumption intentions from the perspective of food-related lifestyles on organic infant milk formulas, Sustainability, 13(4), 1606.