The rise of digital transportation platforms has revolutionized urban mobility, financial inclusion, and service accessibility. Grab, which began as MyTeksi in 2012, has evolved into a comprehensive super app that provides services such as ride-hailing, food delivery, parcel transportation, and digital payments. This study explores Grab’s strategic expansion, technological innovations, and socioeconomic contributions in Malaysia. It examines the platform’s impact on employment opportunities, economic growth, and the cashless economy while addressing key challenges such as regulatory issues, labor disputes, and competition from traditional transport services. The study further evaluates Grab’s commitment to sustainability through the integration of electric vehicles, artificial intelligence, and corporate social responsibility initiatives. By analyzing service enhancements, pricing strategies, and user experience improvements, this study highlights how Grab continues to shape the future of digital mobility. The findings underscore the importance of continuous innovation, regulatory adaptation, and sustainability efforts for maintaining competitive advantages in the platform economy.