Television plays an important role, especially in disseminating information and also to enhance the mass communication process. As Malaysia viewers were known to have various kinds of preferable television programs and content, each existing TV station might use their core programme that gives advantages to them in shaping viewers mind and behaviour. This research is conducted to measure the level of exposure and acceptance among young urban viewers in the Klang valley towards RTM governmental information programmes, a programme that is designed to share information on government’s campaign agenda and a little bit of political concerns. A quantitative approach has been used where 100 samples from IPTA and IPTS has answered a questionnaire and all the data has been analysed using SPSS. The study found out that the level of exposure and acceptance among the sample was at a low level, due to certain factors, include unattractive programme style and concept and the tendencies of watching more entertainment programme, rather than talk show or factual programme, besides, the challenges from the internet that give various alternatives and easy access for the young viewers to select want they want to watch.