Traditional Color Language and its Importance in Cultural Identity in Chinese Animation
List of Authors
  • Liu Chunxia, MD Nagib Padil, Si Jizhong

Keyword
  • Chinese animation, traditional color, cultural identity

Abstract
  • Chinese animation has gradually become an important carrier for conveying Chinese cultural values, and its unique color language has played a key role in enhancing cultural identity. This paper takes domestic animations such as "Nezha", "Big Fish and Begonia", and "Chang An" as research objects, and adopts Edmund Feldman's four-step method of description, analysis, interpretation, and evaluation to explore the role of traditional color language in animation narrative and cultural communication. The study found that these works use the philosophy of the five elements and five colors as a framework, combining the traditional color spectrum of blue, red, yellow, white, and black with modern digital rendering technology, incorporating profound cultural images and emotional expressions into the color language, and fully strengthening the cultural attributes of animation. These color symbols convey core values such as freedom, courage, and responsibility through metaphorical narratives, construct a dialogue mechanism between traditional aesthetic genes and modern visual grammar, effectively activate the cultural memory and identity of the audience group, and show the profound connotation and modern vitality of Chinese culture. Using color as a medium, Chinese animation has constructed an aesthetic system that has both national characteristics and international communication capabilities, and has become an important cultural carrier for promoting cultural confidence and value transmission.

Reference
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