The Covid-19 pandemic has brought on a significant negative impact on the aviation industry in Indonesia. The Indonesian government's policies to reduce the spread of Covid-19, such as social restrictions, restrictions on public transportation, and prohibitions on passenger flights for domestic routes, have caused the aviation industry to become sluggish. As a part of the aviation industry but frequently overlooked, the ground handling industry has also experienced the negative impact of Covid-19. By conducting a case study research on the largest ground handling company in Indonesia, this study aims to examine the decline in profitability, liquidity, and financial health of the ground handling industry in Indonesia during the Covid-19 pandemic period.  In addition, this research identified implemented strategic responses to overcome the crisis brought by the Covid-19 pandemic. This research contributes to formulating further strategic responses to cope with the ongoing crisis.