Entry strategies of Chinese high-tech manufacturing enterprises to the western market: Post-pandemic era and deglobalization
List of Authors
  • Cao Ningxin , Wu Ke

Keyword
  • Entry Strategies, Deglobalization, Post-Pandemic, Chinese MNEs

Abstract
  • In 2019, the world economy entered the most turbulent period since the financial crisis and the COVID-19 pandemic. Trade disputes intensified, geopolitical tensions and other destabilizing factors in the international community increased, and many countries imposed stricter regulatory scrutiny on foreign investment. Unilateralist, investment protectionism is prevalent, and international relations are becoming increasingly complex, which has profoundly affected the process of international expansion. Developing countries’ voices are increasing because of the rise of China and other factors. How can Chinese enterprises effectively avoid the above threats and risks and seize development opportunities through a correct entry strategy? This paper puts forward practical suggestions.

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