In the digital era, social media has become a vital instrument for marketing and administration across many industries, including sports. Local sports clubs may utilize social media platforms such as Facebook, Instagram, and Twitter to significantly enhance their outreach, communicate with supporters, and promote events at a minimum expense. Nonetheless, despite its promise, the efficacy of social media inside local sports clubs is still inadequately examined, especially regarding its influence on marketing strategies and organizational administration. This study aims to analyze the impact of social media on the marketing strategies of local sports teams. This study used quantitative research methodology to analyze the influence of media on the marketing strategies of local sports teams. This design aligns with the study's purpose to ascertain the influence of social media, engaging 54 respondents from various local sports clubs in Bangi, Selangor, Malaysia. The data was examined utilizing descriptive and inferential statistics, namely the regression ANOVA test. The study's findings reveal that none of the independent factors significantly predict "The Position Held". The developed regression model lacks statistical significance, indicating that the independent variables examined do not exhibit a meaningful association with the dependent variable. This study demonstrates that although social media possesses significant potential to enhance the marketing and management of local sports teams, several problems must be addressed. By comprehending the determinants of social media success, local sports clubs may formulate more efficacious methods to attain their organizational goals. This may suggest the necessity to reevaluate the model or contemplate other variables that might be more pertinent to this study's environment.