Research On Tourism Signage Design from The Perspective of Regional Culture: Discussion on Inheritance and Innovation
List of Authors
Hanafi Mohd Tahir, Md Nagib Padil, Wu Mei Qi
Keyword
Regional Culture, Tourism Signage System, Semitics, Cultural Inheritance, Design Innovation
Abstract
This study explores the inheritance and innovation in tourism signage system design from the perspective of regional culture. Under the background of globalisation, the presentation of local cultural characteristics in tourism is becoming more and more important, and tourism signage, as a bridge connecting local culture and tourists, assumes a unique cultural communication function. This study adopts the methods of literature review, case analysis and design practice to discuss the current trends and problems of tourism signage design in depth. By analysing successful tourism signage systems at home and abroad, the study proposes a signage design framework based on regional cultural characteristics, focusing on how to integrate local cultural elements and modern design language in the design process, thus enhancing the recognition and cultural connotation of the signage. The design of the logo should focus on refining the elements of local history, folklore and natural landscape, and express them through simple and modern visual symbols. On the basis of inheriting traditional culture, tourism logo design should follow the trend of the times and incorporate innovative thinking to create a logo system that is rich in local characteristics and has an international perspective. This kind of design can not only enhance the dissemination and attraction of local culture, but also bring greater economic benefits and cultural value to the tourism industry.