Da’wah is an act of calling people to the religion of Allah and brings with it abundant rewards and merits for those who perform this noble deed. Da’wah also means to invite non-Muslim to accept the truth of Islam. Social media is a form of electronic communication such as Web sites for social networking and microblogging through which people create online communities to share information, personal messages, ideas and other contents such as videos. To communicate with the guidance of Al-Quran and As-Sunnah must be preached in Islam as the two are the most reliable sources. The Prophet had used a number of different types of medium to convey his preaches and da’wah. However, Noor Shakirah added that in the 21st century era today, a lot of things had change, the medium and platform to communicate as well had changed. Though there may be an upgraded form of communication today, every Muslim is the communicator of Islam, where the role of dai’e should be portrayed by conveying good messages and giving da’wah according to their own ability. The da’wah can be done either individually or collectively. In this research, the researcher is trying to find the correlation between da’wah and the online world. A survey will be distributed to the targeted social media users in UiTM Shah Alam, with a total of 60 respondents. The students will be selected randomly from each faculty under the cluster and the link to questionnaire will be provided. A non-probability sampling was used for this study. This means that, out of every faculty, a specific number of respondents were selected to participate in the study. This was to give all subsets of the sample frame equal probabilities of selection. From this research, we can conclude that social media is a very effective medium in delivering information as it can reach a large audience in a short period of time. However, in delivering da’wah, it is still not the main initiative because the perception of the messages still can be questioned or doubted.