Strategies to enhance the brand power of digital cultural tourism short videos for rural cultural tourism in Chongqing, China
List of Authors
Azhar Abd Jamil , Liu Ping
Keyword
Short Videos, Rural Culture, Tourism Branding, New Media
Abstract
The emergence of digital cultural tourism and the increasing popularity of short videos present unique opportunities for promoting rural tourism. This study explores strategic approaches to enhance the brand power of digital cultural tourism short videos for rural cultural tourism in Chongqing, China. By leveraging local cultural assets and modern digital marketing techniques, this research aims to provide a comprehensive framework for rural areas to boost their tourism appeal and economic development.
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