Technology Acceptance Model in E-Wallet Adoption Among Generation Z Students: The Covid-19 Endemic Phase in Malaysia
The current pandemic has significantly changed society's lifestyle, particularly in terms of financial transactions. The popularity of e-wallets has grown significantly in Malaysia particularly during the global outbreak which leads Malaysia closer to be a cashless society by 2022. Meanwhile, recent statistics reported that 78 percent of Malaysians prefer cash over other payment options. Hence, this paper examines the factors correlated to the adoption of e-wallet through the TAM model among generation z students at the endemic phase in Malaysia. The data were analysed by using SPSS and structural equal modeling version 4. The finding revealed evidence for the adoption of the TAM model (“perceived ease of use†and “perceived usefulnessâ€) having a strong positively significant to adoption of e-wallet. This research will assist marketers and policymakers foster the adoption of e-wallets among Malaysian consumers and eventually will lead to realization of a cashless society.