A comparative analysis of the visual narrative in traditional picture books between 2006-2008 and 2009-2022
List of Authors
  • Shahrel Nizar Baharom , Zheng Yu

Keyword
  • Traditional Chinese Culture Picture Books; Visual Narrative; Narrative Design

Abstract
  • This article comparatively analyzes the visual narrative characteristics of traditional Chinese culture picture books across two distinct periods (2006-2008 and 2009-2022). Using Nvivo qualitative software, the study examines these picture books from five aspects: narrative design, graphic design, color design, compositional design, and layout design. The results show that while there is continuity in some areas between the two periods, significant changes are evident in style, medium, and color tones. These changes reflect the creators' innovation and exploration in traditional cultural picture books, revealing the development trajectory and trends of traditional Chinese culture in illustrated books.

Reference
  • 1. Welch, A. (2005). The illustration of facial affect in children’s literature (Unpublished BA Hons coursework paper). University of Sydney. 2. Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). London: Routledge. 3. Wang, Y. (2024). Does the presentation of advertisement shot scales affect advertising attitudes—An empirical study based on the global precedence principle. Nankai Business Review, (01), 158-169. 4. Chen, H. (2023). Innovation and application research on the visual presentation form of layout: Review of "Principles of Visual Design". Media, (06), 104. 5. Kalaja, P., Dufva, H., Alanen, R., & Barkhuizen, G. (2013). Experimenting with visual narratives. Narrative Research in Applied Linguistics, 105–131. 6. Nodelman, P. (1988). Words about Pictures: The Narrative Art of Children’s Picture Books. University of Georgia Press. 7. Pimenta, S. & Poovaiah, R. (2010). On Defining Visual Narratives. 8. Painter, Clare, Martin, J. R. and Unsworth, Len. (2013). Reading Visual Narratives: Image Analysis of Children's Picture Books. 9. Wang, M., & Cheng, G. (2022). Creative editing of intangible cultural heritage picture books in the "image-reading era". Editing Journal, (02), 55-61. 10. Zhu, R. (2022). Exploration of traditional Chinese aesthetic education in original children's picture books. Editing Journal, (02), 71-76.