Against the backdrop of global efforts to reimagine education through innovation for sustainable development, Film and Television Advertising Production courses in Chinese private universities face challenges including limited resources, uneven student proficiency, and debates over whether AIGC hinders creativity. This study examines how Doubao—a Chinese AIGC tool—can be integrated into the course at Sichuan Technology and Business University to enhance creativity and work quality. Using two parallel classes (one with Doubao, one traditional), the research evaluates Doubao's impact on creative ideation, scriptwriting, and editing. Results show Doubao significantly improves students' creative ability and work quality while alleviating resource gaps, supporting inclusive and sustainable teaching.