The rapid advancement of digital technology has transformed the education system, making it essential to implement innovative and technology-driven instructional tools to enhance student engagement. In today’s learning environment, visualization tools have become increasingly predominant and serve as effective instructional aids for presenting complex information in a clear and comprehensible manner. Among these tools, infographics have emerged as a powerful method of visual communication, integrating data and graphic elements to support students in the learning process. This study explores the potential of infographics as a tool for fostering student engagement in higher education. A qualitative research methodology was employed, involving semi-structured interviews with ten higher education students. Thematic analysis was conducted to identify key insights and recurring themes. The findings demonstrate that infographics have strong potential to enhance student engagement in higher education. Based on the insights gathered, the study also proposes recommendations for improving the implementation of infographics to foster student engagement in higher education.