Research on the design of public transit services for the elderly in China
List of Authors
  • Li Yang , Siti Shukhaila Shaharuddin

Keyword
  • Service Design Thinking, China's elderly, Public transit, Travel needs, Inclusive

Abstract
  • As China enters an aging society, the elderly in China are increasingly becoming an important user group of public transportation. This study uses service design thinking to optimize the inclusiveness of Chinese elderly people's travel by bus and subway, and explores the feasibility of applying service design thinking to the field of public transportation. This paper adopts the observation method, with Guangzhou and Beijing as the research areas. The researchers conduct service design research based on the entire process of elderly travel, summarize the travel needs and pain points of elderly passengers, optimize the station guidance system, intelligent interface and service platform, make the public transportation service environment more friendly, and thus make the public transportation service environment more inclusive. Analyze the passenger flow, contact points, and stakeholders of the station, draw character portraits and journey maps, and output service design strategies to improve the travel experience of Chinese elderly passengers. In summary, this study aims to improve the convenience of Chinese elderly passengers taking public transportation and provide theoretical support for the transformation and optimization of China's public transportation services.

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